BYTOM
Industry: Clothing
Company: Based on many years of experience combined with modern technology Bytom specializes in the creation and distribution of formal and casual men's fashion collection. The company started in July 1945. Since 1995 Bytom is listed on the Stock Exchange in Warsaw.
Main benefits: Building a community around the club through the emotional benefits, an extensive program database (personal and transaction data), personalized communication (custom web page of the program, e-mail, SMS, POS, mobile application), detailed processes reporting.
Mechanics: Members of the club receive valuable discount for purchases in stores. Discount is a virtual currency, which participants may use to may payments for transactions in shops. Klub Bytom gives many emotional benefits: tailoring services, permanent 25% discount on selected wines at online store Piwnica Bytom, information about new products and promotions in the collection, priority in outlet shopping.