Articles
Gift Card Programs as Strategic Revenue Drivers: A Comprehensive Business Analysis
In the dynamic realm of retail, strategic initiatives are imperative to not only survive but thrive. Gift...
Leveraging Gift Card Programs for Black Friday Success
Black Friday has become an iconic shopping event that transcends national borders. For both consumers and...
Blast from the Past: Loyalty Programs from the 1980s to Present
Loyalty programs have been a cornerstone of consumer culture for centuries, with their earliest known form...
The AI Revolution in Loyalty Marketing: Unveiling Future Potential
The digital landscape is undergoing a transformative shift, and artificial intelligence (AI) has emerged...
The Power of Customer Loyalty Programs over 40 Years: Unlocking Growth in the Modern Era
In the dynamic landscape of modern marketing, customer loyalty remains a powerful and indispensable factor...
The Barbie Movie: A Masterstroke of Marketing, Customer Loyalty, and Retail Strategy
When Mattel announced the new Barbie movie, marketers watched with bated breath. A leap from toy...
The Evolution of CRM Management: The Vital Skills and Emerging Challenges in 2023
The Emergence of Advanced CRM Management The role of the CRM Manager has evolved significantly in...
Unlocking Luxury Value: The Impact of Emotional Intelligence and Artificial Intelligence on...
This article delves into the relationship between luxury value perceptions and attitudinal outcomes in the...
Enhancing Customer Loyalty: Contrasting AI Use in Loyalty Programs and Customer Service
In the age of digital transformation, integrating artificial intelligence (AI) and machine learning (ML)...