Abra

A few words about the client

One of the largest furniture networks in Poland. It covers the whole territory of Poland by locating shops in cities of over 20 thousand inhabitants.

Main benefits of the program

Extensive program database (personal and transaction data), personalized communication (program website, e-mail, SMS), detailed process reporting, product category promotion management, furniture network customer lifecycle management.

Rules of the program

For every 10 PLN spent a participant receives 1 point to his loyalty account. The points collected can be exchanged by the participant for a 5 or 10 percent discount.

Project details

  • Client: Abra
  • Project: Abra Domator, Gift Cards
  • Scope: 144 locations
  • Products: Sparta Loyalty Platform, Sparta Gift Cards
  • WWW: see web page

References

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