New Balance

A few words about the client

An American company that is one of the world's largest manufacturers of sports footwear, apparel and accessories.

Main benefits of the program

Extensive programme database (personal and transaction data), personalized communication (programme website, e-mail, SMS), detailed process reporting, product category promotion management, apparel network customer lifecycle management. The programme works in the omnichannel model – in both physical and online stores.


Gift cards as an exclusive gift for loved ones sold and used in stores.

Rules of the program

A loyalty programme, in which the participant collects status points and redeems them for discounts. The customer can receive a discount ranging from 5% to 25% depending on the threshold reached.

Project details

  • Client: New Balance
  • Project: New Balance Club, Gift Cards
  • Scope: 32 locations
  • Products: Sparta Loyalty Platform, Sparta Gift Cards,Sparta Consulting Services
  • WWW: see web page

References

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