A few words about the client

A family and company clothing brand, established in 1987 in Gdańsk. The company sews elegant – both casual and business – women clothes every day.

Main benefits of the program

Building a community around the club through a number of emotional benefits (e.g. shopping discounts, access to additional discounts, competitions), personalised communication.

Rules of the program

A loyalty program based on collecting Status Points on the basis of purchases in Taranko stationary stores and in an online store with a conversion rate of 1 zloty spent is 1 Status Point. After exceeding the relevant threshold of Status Points, the participant receives a fixed discount for the relevant settlement period.

Project details

  • Client: Taranko
  • Project: Club Taranko
  • Scope: 42 locations
  • Products: Sparta Loyalty Platform
  • WWW: see web page


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