References
Taranko
A few words about the client
A family and company clothing brand, established in 1987 in Gdańsk. The company sews elegant – both casual and business – women clothes every day.
Main benefits of the program
Building a community around the club through a number of emotional benefits (e.g. shopping discounts, access to additional discounts, competitions), personalised communication.
Rules of the program
A loyalty program based on collecting Status Points on the basis of purchases in Taranko stationary stores and in an online store with a conversion rate of 1 zloty spent is 1 Status Point. After exceeding the relevant threshold of Status Points, the participant receives a fixed discount for the relevant settlement period.
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