Discover our Implementation - Venezia

Venezia is a store offering a wide selection of footwear and leather goods for women and men for over 20 years. The company's products are sold in brick-and-mortar stores throughout Poland and online. Venezia emphasizes quality craftsmanship and exceptional materials. They create unique collections with rich colors and designs that perfectly align with current fashion trends.

The company places great importance on building lasting relationships with consumers, resulting in a growing base of loyal customers. They organize numerous marketing campaigns and social media contests with attractive prizes. Following the brand's communication, customers can also come across promotions allowing them to purchase selected pairs of shoes at lower prices. Additionally, the brand provides customers access to consultants and their expertise through phone, email, and chat. They offer free, speedy order shipping, various delivery options, and payment methods.

"Beautiful, durable, and original shoes can be a wonderful gift for our loved ones. However, choosing footwear for someone can be doubly challenging. On one hand, we need to know the recipient's taste and on the other hand, their exact foot measurements. Even if we know the size, we may still struggle to find shoes that fit the individual perfectly. That's why we introduced gift cards to our offer, allowing our customers to give their loved ones a unique present while giving them complete freedom to choose the type, color, and size of the footwear. This ensures that the gift will succeed," explains Dariusz Gawryś, Financial Director at ARTIMOD SA (formerly VENEZIA Oganowska Nachiło sp.j.).

Venezia Gift Cards - an exclusive gift

Implemented by Sparta Loyalty, the gift cards available for purchase and use at both Venezia and Unisono brick-and-mortar stores, as well as their online shops (www.venezia.pl and www.unisono.eu), come in denominations of 50, 100, 250, or 500 PLN.

"The gift card can be used multiple times until the balance is depleted. When the purchase value exceeds the amount on the card, customers can simply pay the remaining amount. The gift card is valid for 12 months from its activation date. The current card balance can be checked at any time directly in the physical stores or on the Venezia and Unisono websites," explains Tomasz Wawrzynów, CEO of Sparta Loyalty.

When designing the solution for Venezia, we focused on the continuously growing popularity of the omnichannel model, which provides customers maximum freedom and convenience in their shopping experience. The consumer chooses where to redeem their gift card and whether to make a purchase in-store or online.

Venezia gift cards are also visually appealing. Through the use of subtle, elegant colors, they become an exclusive gift for anyone.

SUMMARY

• Sparta Loyalty has collaborated with Venezia to implement gift card solutions that can be purchased and utilized in both Venezia's physical stores and online shops.
• The gift cards, available in denominations of 50, 100, 250, or 500 PLN, allow customers to choose where and how they want to redeem them.
• Sparta Loyalty's omnichannel approach ensures customers a seamless and convenient shopping experience, allowing them to use gift cards in-store or online according to their preference.
• By leveraging Sparta Loyalty's technology and expertise, Venezia enhances customer satisfaction and engagement through personalized gifting options and the ability to check the card balance quickly.