Unorthodox Loyalty: Fishka Provides Critical Support to Ukrainians During the War

The ongoing conflict in Ukraine has brought unimaginable suffering to its people. For the past year, the Ukrainian people have faced invasion, destruction, and displacement at the hands of the Russian government. The loss of life, the destruction of homes and infrastructure, and the constant threat of violence have profoundly affected the country and its people. In these trying times, the resilience and courage of the Ukrainian people have shone through, as they have shown time and time again their unwavering commitment to their homeland and their freedom.

Sparta Loyalty and its resilient partner, Fishka

The ongoing war in Ukraine has caused immense suffering for the Ukrainian people. Since the beginning of the full-scale invasion in Ukraine last year, Fishka Loyalty Program has been making maximum efforts to assist the Armed Forces, the people of Ukraine, and the state. The program has utilized its tools and capabilities in several unorthodox ways to support Ukrainians during these trying times.

(For other articles that showcase Sparta Loyalty’s commitment and its case studies regarding the power of humanitarian support during the Russian invasion of Ukraine please click below:

But the Fishka loyalty program is just one aspect of an innovative approach to loyalty. The Sparta Loyalty platform (which provides the architecture for the Fishka program processing) provides a possibility to deliver (for analysis) a unified view of customer data, enabling businesses to create personalized experiences across every touchpoint. Having developed advanced analytics capabilities, companies can gain deep insights into customer behavior and preferences, allowing them to deliver targeted, relevant offers that keep customers coming back. One of the most critical aspects of the Sparta Loyalty platform is its ability to implement integration with a wide range of systems and technologies. This means businesses can leverage their existing investments in technology and infrastructure while taking advantage of the latest loyalty program innovations.

By utilizing the platform's processing capabilities and communication channels, Fishka Loyalty has provided critical support to the military, small businesses, and those affected by the conflict.

Fishka Loyalty has played a crucial role in ensuring that the promos are implemented smoothly and efficiently. One of the most significant ways Fishka Loyalty has supported the Ukrainian military is through the technical support of promos with complimentary coffee, beverages, and food for military personnel at OKKO gas stations. OKKO has allocated millions of hryvnias to cover the costs of such goods.

During the fuel crisis caused primarily by the shortage of fuel supplies to Ukraine from new markets of petroleum products delivery, Fishka Loyalty played a critical role in creating unique settings for optimal distribution of fuel for usual customers at gas stations, as well as providing the necessary volumes of fuel for military, humanitarian, and volunteer organizations. Fishka Loyalty created unique settings that ensured fuel was distributed efficiently and effectively.

Fishka Loyalty has also assisted various business entities in Ukraine, including those not participating in the Fishka Coalition Program, by promoting their offers for buyers/clients of the loyalty program through communication and promotional offers. This has allowed small businesses to continue their operations during these difficult times and provided them an avenue to reach new customers.

In addition to these efforts, dozens of charity donation funds worth more than 30 million UAH for military and humanitarian purposes were organized with the help of the Fishka Loyalty Program's Mobile Application. The program has made it easy for Ukrainians to donate to these funds, which have been used to support the military and those affected by the war. Fishka Loyalty also provided information free of charge to customers about the open partner's locations and their work schedule, which has been disrupted due to constant infrastructure destruction by Russian missile/artillery strikes, as well as where to buy essential medicines and withdraw cash from POS.

Finally, Fishka Loyalty has communicated through its channels about humanitarian help and the search for fellow travelers during evacuation. By utilizing its communication capabilities, Fishka Loyalty has made it easy for Ukrainians to find the support they need during these trying times.

Sparta Loyalty's Omnichannel Loyalty Ecosystem and Fishka Loyalty Program have provided unorthodox but practical support to Ukrainians during the ongoing war. The program's efforts demonstrate how loyalty programs can play a vital role in creating a more resilient and supportive community.