Articles
Older demographics and their consumer behaviour. Find out about their characteristics and...
Over the last 40 years there has been a dramatic shift in the way we approach consumer behaviour due to...
The importance of creating a loyalty program that is tailor-made; An unconventional approach...
When it comes to creating and implementing a loyalty program a one size-fits all policy doesn’t apply....
Awards, discounts, additional benefits. Do you like your benefits À la carte or buffet style?...
Have you ever found yourself at your favourite restaurant and wondered what you want to order? So much so,...
Endorphins, pride and happiness - A brief insight on how emotional reinforcement drives loyalty...
We’ve all had the one friend who likes to boast about how proud he is about his newest flashy car or how...
How to build loyalty in the retail industry - What to factor in when building your own program?
There has been nothing as dynamic as the retail industry when looking back at the last 40 years. The...
Are we green or are we mean? Corporate social responsibility and its impact on the environment...
Introduction - Corporate Social Responsibility and its relevance in today’s social climate Climate...
New realities in loyalty programs. Contactless solutions and the era of COVID-19.
*Cough, Sneeze, Cough* The pandemic continues to rage on and on, with little to no signs of slowing down....
Customer Relationship Management (CRM) - focus on the loyalty of your customers.
Relationship building within your customer base is one of the most intricate and difficult processes to...
Gifts that keep on giving. Gift cards and their benefits for your company.
We have all at one point in our lives purchased a gift card for someone, whether diserving or discerning,...