October Newsletter Sparta Loyalty 11th Edition

Sparta Loyalty at The Big Handshake: Insights from Amsterdam!🇳🇱

🔗 Link here!

At The BIG Handshake (TBH) event in Amsterdam, we immersed ourselves in the world of loyalty, marketing, and innovation. Here's a glimpse of what we discovered:

🧠 Intellectual Fervor: 5 sessions, 140+ experts, and 50+ brands convened to discuss the future of loyalty.

💻 Digital Challenges: We explored the digital divide and the need for inclusive loyalty strategies, especially for older demographics.

🛍️ Omnichannel Insights: M-commerce is thriving, reshaping loyalty experiences.

🔑 Simplifying Loyalty: Streamlined and adaptable loyalty structures are the way forward.

🎯 Customer Experience Rules: Customer-centricity is the heart of every successful loyalty program.

🌐 Navigating Personalization: Finding the right balance between personalization and privacy is essential.

Stay tuned as we delve deeper into these insights! Thanks to all the fantastic individuals we met at the event. 💪🌟