Articles
The Power of Customer Loyalty Programs over 40 Years: Unlocking Growth in the Modern Era
In the dynamic landscape of modern marketing, customer loyalty remains a powerful and indispensable factor...
The Barbie Movie: A Masterstroke of Marketing, Customer Loyalty, and Retail Strategy
When Mattel announced the new Barbie movie, marketers watched with bated breath. A leap from toy...
The Evolution of CRM Management: The Vital Skills and Emerging Challenges in 2023
The Emergence of Advanced CRM Management The role of the CRM Manager has evolved significantly in...
Unlocking Luxury Value: The Impact of Emotional Intelligence and Artificial Intelligence on...
This article delves into the relationship between luxury value perceptions and attitudinal outcomes in the...
Enhancing Customer Loyalty: Contrasting AI Use in Loyalty Programs and Customer Service
In the age of digital transformation, integrating artificial intelligence (AI) and machine learning (ML)...
Loyalty Unveiled: The Dance of the Mind and Body in Loyalty Programs
In the wake of the pandemic, the inflation crises, and Russia’s invasion of Ukraine, loyalty programs...
Unveiling the Power of Gift Card Programs: A Comparative Analysis of Implementation Strategies
Gift cards have become popular for consumers and businesses, offering a versatile gifting option allowing...
Prescription for Success: Loyalty Programs in Ukrainian Pharmacies During the War
Sparta Loyalty has recently inked a deal with the significant Ukrainian pharmacy chain Бажаємо...
Unorthodox Loyalty: Fishka Provides Critical Support to Ukrainians During the War
The ongoing conflict in Ukraine has brought unimaginable suffering to its people. For the past year, the...