A few words about the client

Based on many years of experience combined with modern technology, Bytom specializes in creating and distributing formal and casual collections of men's fashion. The company started its activity in July 1945. Since 1995 the company has been listed on the Warsaw Stock Exchange.

Main benefits of the program

Building a community around the club through emotional benefits, an extensive program database (personal and transactional data), personalized communication (program website, e-mail, POS, mobile application), detailed reporting of processes in the program.

Rules of the program

Club members receive a value discount for purchases made in stores. Value discount is a virtual currency with which the participants can reduce payments for transactions in stores. The Bytom Club also offers many emotional benefits: a tailoring service, a fixed 25% discount on selected wines in the Piwnica Bytom internet shop, information about new products in the collection and promotions, priority in sales purchases.

Project details

  • Client: Bytom
  • Project: Bytom Klub
  • Scope: 140 locations
  • Products: Sparta Loyalty Platform, Sparta Mobile Application
  • WWW: see web page


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